Did you know that more than 200 kinds of Nescafé? Why is your favorite Nescafe at home quite differently in some foreign country flavor, you can even if the name and the packaging look the same, linguistic differences aside. Despite a global household name, Nestle, Nescafe, the company owns the brand, offering distinctive local palate. The key to success for a global brand is not in the same products offered everywhere, but in a different jobProduct with the same name everywhere.
I remember the Vanilla Coke I have tried in the U.S. for the first time in 2001. It was terribly sweet and artificial. Yuk! Some time later I found it in the shops here in Norway too, but to my surprise, the sweet taste was much more refined and balanced. I experienced the same thing with Pepsi Lemon. Strangely artificial in the U.S., but much more balanced here. Why can not taste the same everywhere? Would not it be better for the people to love the brand andto get used to the taste, so that people know they can find the same taste, wherever they go?
Apparently not. Drinking coffee is a staple food in most households. ) Not only in private households, almost everyone drinks coffee (or tea for that matter. So it should be easy to win the market with a kind of coffee, right? Wrong. Each country has different customs when it comes to food and various ingredients and flavor combinations in the main food, the country's sources.Therefore complementary to these foods and eating and drinking habits of the country, coffee must be from land. Nestle, one of the major suppliers of global brands in the world knows that food is and why they have a research center in the southern German town of Singen. Not only there to sing center will operate only one of many food laboratories around the world, Nestlé, the new culinary delights as I write this.
Nestlé company mantraseems to be easy, in fact: "In food, we must be very local." Nestle and could not have been for more than 140 years as if they are not realized in this form the beginning. One of the world's largest brands Nescafe instant coffee. But it is not always Nescafé Nescafé: the one you buy in Asia is where you will find at your local supermarket in Europe or South America or Australia to be different. In fact, the company makes about 200 different types of Nescafé, and someThere is never create outside their local market, simply because it not only tastes good elsewhere. Well, there's nothing wrong with the taste, of course, it's just that people do not like it. Take the "3in1" bags sold in parts of Asia with the supposedly perfect blend of coffee, milk and sugar for everyday use. Well, I doubt you could sell them in Europe, as many Europeans prefer black coffee, let alone Italian, probably never give her coffee.But, when you market it as a "gourmet" or "Special", yes you can, and what Nestlé has. And it's not just the brand variants that are different: to adapt the 800-or-so components that go into it too pinched to the national peculiarities.
So you have it. And next time when you're abroad, and ask for coffee and you are served Nescafe, do not hesitate, it might be the best coffee experience ever. That is what has happened to me when I had my first three 3in1 in SingaporeYears later, when I had my first impression of the Indonesian Nescafe Classic. Since then I have been a sworn addict Nescafé.
Just as coffee is not always coffee, Nescafe Nescafe not always.
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